Our case studies show how we help B2B technology brands cut through complexity, strengthen their brand and deliver marketing that performs.
Together, they show how Silver helps brands cut through complexity, strengthen their position and create marketing that performs.
Every engagement is grounded in insight, shaped by creativity and focused on results that matter; turning complex challenges into clear strategies, compelling stories and meaningful commercial impact.
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Case Studies
“A big thank you to Silver for their partnership in making this program a reality. Their strategic thinking and creative output really set them apart, and it’s exciting to see the buy-in from regions and partners alike. I’m confident this will make a meaningful difference to our partners and the business.”
Rob Smith
Senior Manager, Global Partner Marketing Programs, CrowdStrike
Accelerating partner momentum through smarter activation, stronger engagement and measurable cybersecurity returns
CrowdStrike protects the people, processes and technologies that power the modern enterprise, delivering a single-agent platform to stop breaches, ransomware and cyberattacks. With the launch of its new partner marketing hub, The Grid, CrowdStrike saw an opportunity to drive greater value for its partner ecosystem, but success depended on awareness, adoption and demonstrable ROI.
Silver was engaged to maximise the impact of The Grid across CrowdStrike’s global partner community. The brief was to clearly communicate its value, increase partner engagement and usage, and help partners activate campaigns that delivered measurable ROI, while also driving adoption among new partners and reinforcing The Grid as a core element of CrowdStrike’s partner marketing strategy.
Silver created an ongoing to- and through-partner programme to showcase the full value of The Grid. This included a new concierge service to help partners generate leads more efficiently and improve ROI, supported by a series of quarterly, industry-focused campaigns. The programme was brought to life through a comprehensive suite of assets, including landing pages, programme guides, enablement materials and promotional videos, all designed to maximise reach, engagement and ease of activation.
Creatively, the campaign drew on high-energy racing metaphors, inspired by the speed, precision and competitive intensity of Formula 1. The visual language reinforced CrowdStrike’s active tone and brand palette, while clearly signalling the performance advantage partners could gain by using The Grid. Throughout, the creative focused on making the value proposition unmistakable: faster activation, stronger campaigns and better returns.
The result was a programme that generated strong buy-in across regions and partners, increased engagement with The Grid and positioned it as a high-value growth engine for CrowdStrike’s partner ecosystem.
Accelerating partner momentum through smarter activation, stronger engagement and measurable cybersecurity returns
CrowdStrike protects the people, processes and technologies that power the modern enterprise, delivering a single-agent platform to stop breaches, ransomware and cyberattacks. With the launch of its new partner marketing hub, The Grid, CrowdStrike saw an opportunity to drive greater value for its partner ecosystem, but success depended on awareness, adoption and demonstrable ROI.
“A big thank you to Silver for their partnership in making this program a reality. Their strategic thinking and creative output really set them apart, and it’s exciting to see the buy-in from regions and partners alike. I’m confident this will make a meaningful difference to our partners and the business.”
Rob Smith
Senior Manager, Global Partner Marketing Programs, CrowdStrike
Silver was engaged to maximise the impact of The Grid across CrowdStrike’s global partner community. The brief was to clearly communicate its value, increase partner engagement and usage, and help partners activate campaigns that delivered measurable ROI, while also driving adoption among new partners and reinforcing The Grid as a core element of CrowdStrike’s partner marketing strategy.
Silver created an ongoing to- and through-partner programme to showcase the full value of The Grid. This included a new concierge service to help partners generate leads more efficiently and improve ROI, supported by a series of quarterly, industry-focused campaigns. The programme was brought to life through a comprehensive suite of assets, including landing pages, programme guides, enablement materials and promotional videos, all designed to maximise reach, engagement and ease of activation.
Creatively, the campaign drew on high-energy racing metaphors, inspired by the speed, precision and competitive intensity of Formula 1. The visual language reinforced CrowdStrike’s active tone and brand palette, while clearly signalling the performance advantage partners could gain by using The Grid. Throughout, the creative focused on making the value proposition unmistakable: faster activation, stronger campaigns and better returns.
The result was a programme that generated strong buy-in across regions and partners, increased engagement with The Grid and positioned it as a high-value growth engine for CrowdStrike’s partner ecosystem.
PowerStore Prime: Primed and ready to launch at Dell Technologies World
Silver partnered with Dell Technologies to launch PowerStore Prime at Dell Technologies World; a major new platform advancing modern all-flash storage while delivering greater value for customers and partners through integrated incentive programmes.
PowerStore Prime needed to stand out as the smart next step in modern storage; clearly communicating product innovation, programme benefits, and commercial value across both partner and through-partner audiences. Dell required a launch that built awareness, educated partners, equipped sales teams, and accelerated demand at scale.
Silver created a unifying campaign theme, “Primed and Ready”, brought to life through a comprehensive suite of digital and physical assets. The campaign educated partners, empowered Dell’s sales and marketing teams, and delivered a turnkey through-partner experience. In parallel, Silver refreshed Dell’s broader Continuously Modern storage portfolio campaign to align seamlessly with updated brand guidelines.
PowerStore Prime was widely recognised as Dell’s most significant storage announcement since the original PowerStore launch. The campaign generated thousands of high-impact impressions at Dell Technologies World in Las Vegas and was featured in Michael Dell’s opening keynote, cementing PowerStore Prime’s position as a flagship innovation.
PowerStore Prime: Primed and ready to launch at Dell Technologies World
Silver partnered with Dell Technologies to launch PowerStore Prime at Dell Technologies World; a major new platform advancing modern all-flash storage while delivering greater value for customers and partners through integrated incentive programmes.
PowerStore Prime needed to stand out as the smart next step in modern storage; clearly communicating product innovation, programme benefits, and commercial value across both partner and through-partner audiences. Dell required a launch that built awareness, educated partners, equipped sales teams, and accelerated demand at scale.
Silver created a unifying campaign theme, “Primed and Ready”, brought to life through a comprehensive suite of digital and physical assets. The campaign educated partners, empowered Dell’s sales and marketing teams, and delivered a turnkey through-partner experience. In parallel, Silver refreshed Dell’s broader Continuously Modern storage portfolio campaign to align seamlessly with updated brand guidelines.
PowerStore Prime was widely recognised as Dell’s most significant storage announcement since the original PowerStore launch. The campaign generated thousands of high-impact impressions at Dell Technologies World in Las Vegas and was featured in Michael Dell’s opening keynote, cementing PowerStore Prime’s position as a flagship innovation.
“Our ABM program has reshaped how we engage priority accounts by anchoring every interaction in data and customer insight. Through precise audience identification, intent-led targeting, and rigorous performance measurement, we unlocked meaningful commercial outcomes — accelerating pipeline velocity, improving conversion rates within key segments, and driving measurable revenue impact.”
Chelsea Fernandez
Director, Demand Generation
Turning account insight into executive engagement, stronger conversion, and measurable revenue impact
Dynatrace provides AI-powered observability to help organisations understand and optimise the performance of their applications, infrastructure and digital experiences. To deepen engagement with priority enterprise accounts, Dynatrace saw an opportunity to evolve its account-based marketing approach through more relevant, insight-led experiences tailored to the needs of individual customers and buying groups.
Silver was engaged to help Dynatrace build influence within 12 global priority accounts, including senior decision-makers who had traditionally been difficult to reach. The brief was to replace generic thought leadership with meaningful one-to-one and one-to-few engagement, using account intelligence, stakeholder priorities and buying-stage needs to create stronger connections and turn engagement into measurable sales progress.
Silver developed an integrated ABM programme anchored in bespoke content and supported by digital surround activity. Assets ranged from one-to-few thought leadership ebooks to one-to-one blogs, personalised content hubs, interactive experiences, and executive direct mail. Targeted activation through 6sense and LinkedIn ensured each experience reached the right stakeholders, building awareness, creating opportunities for sales engagement, and accelerating priority accounts through the funnel.
Creatively, the programme made personalization meaningful rather than superficial. Each experience was shaped around the account’s specific challenges, use cases, stakeholder concerns, and brand nuances, translating Dynatrace’s capabilities into a story that felt immediately relevant. One example included a connected six-part blog series addressing the customer's transformation priorities, supported by tailored digital creative that moved audiences from awareness to deeper engagement and sales action.
The programme delivered a 150% increase in executive engagement and a 147% year-on-year rise in SDR meetings, from 64 to 158. Sales win rate increased from 22% to 57%, a 159% uplift, while average deal size doubled across ABM accounts, demonstrating the commercial value of relevant, insight-led engagement.
Turning account insight into executive engagement, stronger conversion, and measurable revenue impact
Dynatrace provides AI-powered observability to help organisations understand and optimise the performance of their applications, infrastructure and digital experiences. To deepen engagement with priority enterprise accounts, Dynatrace saw an opportunity to evolve its account-based marketing approach through more relevant, insight-led experiences tailored to the needs of individual customers and buying groups.
“Our ABM program has reshaped how we engage priority accounts by anchoring every interaction in data and customer insight. Through precise audience identification, intent-led targeting, and rigorous performance measurement, we unlocked meaningful commercial outcomes — accelerating pipeline velocity, improving conversion rates within key segments, and driving measurable revenue impact.”
Chelsea Fernandez
Director, Demand Generation
Silver was engaged to help Dynatrace build influence within 12 global priority accounts, including senior decision-makers who had traditionally been difficult to reach. The brief was to replace generic thought leadership with meaningful one-to-one and one-to-few engagement, using account intelligence, stakeholder priorities and buying-stage needs to create stronger connections and turn engagement into measurable sales progress.
Silver developed an integrated ABM programme anchored in bespoke content and supported by digital surround activity. Assets ranged from one-to-few thought leadership ebooks to one-to-one blogs, personalised content hubs, interactive experiences, and executive direct mail. Targeted activation through 6sense and LinkedIn ensured each experience reached the right stakeholders, building awareness, creating opportunities for sales engagement, and accelerating priority accounts through the funnel.
Creatively, the programme made personalization meaningful rather than superficial. Each experience was shaped around the account’s specific challenges, use cases, stakeholder concerns, and brand nuances, translating Dynatrace’s capabilities into a story that felt immediately relevant. One example included a connected six-part blog series addressing the customer's transformation priorities, supported by tailored digital creative that moved audiences from awareness to deeper engagement and sales action.
The programme delivered a 150% increase in executive engagement and a 147% year-on-year rise in SDR meetings, from 64 to 158. Sales win rate increased from 22% to 57%, a 159% uplift, while average deal size doubled across ABM accounts, demonstrating the commercial value of relevant, insight-led engagement.
From repositioning to results: Innovating Finance Together
Finastra is a global leader in financial technology. As customer expectations evolved, Finastra needed to move beyond its long-standing Open Finance narrative and create a more practical, customer-first expression of what financial institutions needed from a technology partner. The result was Innovating Finance Together: a new positioning designed not simply to change the brand story, but to connect it directly to customers, go-to-market activity and commercial impact.
Finastra needed a positioning that reflected the realities facing financial institutions: regulatory pressure, operational complexity, digital acceleration and rising customer expectations. It also had to work across a complex global organisation, giving more than 5,000 employees a shared story that could connect corporate narrative to customer need, product value, demand generation and sales conversations.
Silver combined global brand research, customer insight and AI-powered Cylvy® market intelligence to identify the conversations shaping buyer discovery and the areas where Finastra could build greater authority. From this, Innovating Finance Together was developed around three pillars: customer obsession; reliable, secure and trusted solutions; and co-innovation. Silver then translated the positioning into a practical go-to-market system spanning messaging, content, campaign activation and sales enablement, giving teams one strategic thread that could flex across markets, audiences and solutions.
Innovating Finance Together came to life through a bold, distinctive creative platform designed to make Finastra stand out in a category often dominated by predictable technology communications. Impactful imagery, confident messaging and a flexible visual system gave the positioning a recognisable and ownable presence. The positioning was embedded internally before being launched externally, supported by leadership communications, playbooks, brand assets and enablement materials. It was then activated across finastra.com, executive communications, social, paid media, demand generation, recruitment, video, events and sales activity, creating a consistent creative thread across the full customer journey.
Innovating Finance Together helped support Finastra’s strongest year of marketing-sourced pipeline to date, demonstrating the commercial value of connecting brand positioning directly to demand. At Sibos, the integrated campaign contributed to a 50% year-on-year increase in meetings booked, while the platform has been adopted across marketing, sales and leadership globally. It also strengthened Finastra’s visibility across strategic priorities, with 35% of priority keywords ranking on page one and strong search authority in areas including Lending.
“The Innovating Finance Together campaign reflects our commitment to genuine partnership and shared innovation. By aligning global teams and centring on client needs, we’ve developed a positioning which is underpinned by research and delivered seamlessly in an incredibly condensed timeframe. We would not have achieved this without the buy-in, commitment and enthusiasm of colleagues throughout the organisation.”
Joerg Klueckmann
Head of Corporate Marketing, Finastra
From repositioning to results: Innovating Finance Together
Finastra is a global leader in financial technology. As customer expectations evolved, Finastra needed to move beyond its long-standing Open Finance narrative and create a more practical, customer-first expression of what financial institutions needed from a technology partner. The result was Innovating Finance Together: a new positioning designed not simply to change the brand story, but to connect it directly to customers, go-to-market activity and commercial impact.
“The Innovating Finance Together campaign reflects our commitment to genuine partnership and shared innovation. By aligning global teams and centring on client needs, we’ve developed a positioning which is underpinned by research and delivered seamlessly in an incredibly condensed timeframe. We would not have achieved this without the buy-in, commitment and enthusiasm of colleagues throughout the organisation.”
Joerg Klueckmann
Head of Corporate Marketing, Finastra
Finastra needed a positioning that reflected the realities facing financial institutions: regulatory pressure, operational complexity, digital acceleration and rising customer expectations. It also had to work across a complex global organisation, giving more than 5,000 employees a shared story that could connect corporate narrative to customer need, product value, demand generation and sales conversations.
Silver combined global brand research, customer insight and AI-powered Cylvy® market intelligence to identify the conversations shaping buyer discovery and the areas where Finastra could build greater authority. From this, Innovating Finance Together was developed around three pillars: customer obsession; reliable, secure and trusted solutions; and co-innovation. Silver then translated the positioning into a practical go-to-market system spanning messaging, content, campaign activation and sales enablement, giving teams one strategic thread that could flex across markets, audiences and solutions.
Innovating Finance Together came to life through a bold, distinctive creative platform designed to make Finastra stand out in a category often dominated by predictable technology communications. Impactful imagery, confident messaging and a flexible visual system gave the positioning a recognisable and ownable presence. The positioning was embedded internally before being launched externally, supported by leadership communications, playbooks, brand assets and enablement materials. It was then activated across finastra.com, executive communications, social, paid media, demand generation, recruitment, video, events and sales activity, creating a consistent creative thread across the full customer journey.
Innovating Finance Together helped support Finastra’s strongest year of marketing-sourced pipeline to date, demonstrating the commercial value of connecting brand positioning directly to demand. At Sibos, the integrated campaign contributed to a 50% year-on-year increase in meetings booked, while the platform has been adopted across marketing, sales and leadership globally. It also strengthened Finastra’s visibility across strategic priorities, with 35% of priority keywords ranking on page one and strong search authority in areas including Lending.
“Kinaxis’s rebrand by Silver has successfully transitioned us into a future-ready leader, enhancing our market presence and aligning perfectly with our vision for innovation and sustainability in supply chain management.”
Margaret Franco
Chief Marketing Officer, Kinaxis
Reintroducing a category leader with clarity, confidence and measurable global impact.
Kinaxis is a global leader in modern supply chain management, helping organisations bring agility and predictability to an increasingly unpredictable world. But in a crowded and visually similar market, standing out, even as a category leader, had become a challenge. Silver was engaged to rebrand and relaunch Kinaxis globally, strengthening differentiation, elevating visibility and reinforcing its position as a trusted partner for the world’s leading brands.
Kinaxis needed a brand relaunch that reflected its evolved strategy and ambition; one that cut through category sameness, scaled globally and helped the brand truly own the supply chain conversation.
Silver analysed the competitive landscape and identified strong visual and tonal uniformity across supply chain brands. This insight led to a distinctive new Kinaxis brand identity; warmer, more human and instantly recognisable, designed to differentiate the brand while improving clarity and confidence. The refreshed identity was rolled out globally to ensure consistency across all audiences and touchpoints.
The new brand was brought to life through a full creative refresh, including a new logo, colour palette, photography, iconography and illustration system. To drive alignment and momentum, Silver produced a Brand Refresh film and book, supported by social edits, an 80-page Brand Guidelines and content framework, and a high-impact out-of-home campaign at Orlando International Airport during the Gartner Supply Chain Symposium/Xpo. A clear creative theme was also established to guide future campaigns.
Within three months, Kinaxis increased Net Sentiment in Share of Voice by 3% versus the previous 15 months, outperforming competitors including Blue Yonder, o9 and SAP. The global digital campaign generated over 17 million impressions across premium airport and event locations in Orlando and Barcelona, delivering a consistent 12.5% Share of Voice and strengthening Kinaxis’s market position. Source: BrandWatch Consumer Research and Competitor Analysis.
Reintroducing a category leader with clarity, confidence and measurable global impact.
Kinaxis is a global leader in modern supply chain management, helping organisations bring agility and predictability to an increasingly unpredictable world. But in a crowded and visually similar market, standing out, even as a category leader, had become a challenge. Silver was engaged to rebrand and relaunch Kinaxis globally, strengthening differentiation, elevating visibility and reinforcing its position as a trusted partner for the world’s leading brands.
“Kinaxis’s rebrand by Silver has successfully transitioned us into a future-ready leader, enhancing our market presence and aligning perfectly with our vision for innovation and sustainability in supply chain management.”
Margaret Franco
Chief Marketing Officer, Kinaxis
Kinaxis needed a brand relaunch that reflected its evolved strategy and ambition; one that cut through category sameness, scaled globally and helped the brand truly own the supply chain conversation.
Silver analysed the competitive landscape and identified strong visual and tonal uniformity across supply chain brands. This insight led to a distinctive new Kinaxis brand identity; warmer, more human and instantly recognisable, designed to differentiate the brand while improving clarity and confidence. The refreshed identity was rolled out globally to ensure consistency across all audiences and touchpoints.
The new brand was brought to life through a full creative refresh, including a new logo, colour palette, photography, iconography and illustration system. To drive alignment and momentum, Silver produced a Brand Refresh film and book, supported by social edits, an 80-page Brand Guidelines and content framework, and a high-impact out-of-home campaign at Orlando International Airport during the Gartner Supply Chain Symposium/Xpo. A clear creative theme was also established to guide future campaigns.
Within three months, Kinaxis increased Net Sentiment in Share of Voice by 3% versus the previous 15 months, outperforming competitors including Blue Yonder, o9 and SAP. The global digital campaign generated over 17 million impressions across premium airport and event locations in Orlando and Barcelona, delivering a consistent 12.5% Share of Voice and strengthening Kinaxis’s market position. Source: BrandWatch Consumer Research and Competitor Analysis.
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