KYC360
Repositioning compliance as a strategic advantage across the entire customer lifecycle
KYC360 is a leader in risk management, offering a no-code SaaS platform that transforms compliance into a strategic advantage. Rebranding RiskScreen as KYC360 created an opportunity to do far more than change a name; it enabled a fundamental shift in how the market understood the brand’s full customer lifecycle capabilities.
The challenge
Silver was engaged to help reposition KYC360 beyond screening and establish it as a comprehensive platform that helps organisations comply and outperform. The goal was to relaunch KYC360 with clarity and confidence, shifting market perception, elevating its platform story and transforming the corporate website into a high-performing content hub. At the heart of the brief was a simple ambition: reposition compliance as a driver of commercial success.
The solution
Silver delivered a multi-channel brand launch led by a user-centric website that combined refined design with authoritative, subject-matter-led content. This was supported by a coordinated programme of video, editorial, social, email and a launch event, designed to build understanding and differentiation in a highly regulated market.
The creative
Within financial services constraints, Silver reimagined KYC360 as a brand defined by expertise, agility and foresight. The positioning “Comply and Outperform” reframed compliance as an active business advantage, brought to life through confident storytelling, compelling visuals and a clear, credible tone.
The impact
The rebrand delivered immediate results, including a record 470 registrations for the brand messaging webinar and a 16% uplift in website traffic, engagement and dwell time. The launch successfully repositioned KYC360 as a differentiated market leader and reshaped how compliance is perceived across its audience.
“It has been a pleasure working with Silver on the rebrand of KYC360. The feedback from the market and customers has been very positive, indicating effective messaging that has resonated well. Their work has garnered attention and approval, distinguishing our brand in the industry. We are super appreciative of their contribution and are happy to recommend their services unhesitatingly.”
Stephen Platt
Founder & CEO, KYC360
KYC360
Repositioning compliance as a strategic advantage across the entire customer lifecycle
KYC360 is a leader in risk management, offering a no-code SaaS platform that transforms compliance into a strategic advantage. Rebranding RiskScreen as KYC360 created an opportunity to do far more than change a name; it enabled a fundamental shift in how the market understood the brand’s full customer lifecycle capabilities.
“It has been a pleasure working with Silver on the rebrand of KYC360. The feedback from the market and customers has been very positive, indicating effective messaging that has resonated well. Their work has garnered attention and approval, distinguishing our brand in the industry. We are super appreciative of their contribution and are happy to recommend their services unhesitatingly.”
Stephen Platt
Founder & CEO, KYC360
The challenge
Silver was engaged to help reposition KYC360 beyond screening and establish it as a comprehensive platform that helps organisations comply and outperform. The goal was to relaunch KYC360 with clarity and confidence, shifting market perception, elevating its platform story and transforming the corporate website into a high-performing content hub. At the heart of the brief was a simple ambition: reposition compliance as a driver of commercial success.
The solution
Silver delivered a multi-channel brand launch led by a user-centric website that combined refined design with authoritative, subject-matter-led content. This was supported by a coordinated programme of video, editorial, social, email and a launch event, designed to build understanding and differentiation in a highly regulated market.
The creative
Within financial services constraints, Silver reimagined KYC360 as a brand defined by expertise, agility and foresight. The positioning “Comply and Outperform” reframed compliance as an active business advantage, brought to life through confident storytelling, compelling visuals and a clear, credible tone.
The impact
The rebrand delivered immediate results, including a record 470 registrations for the brand messaging webinar and a 16% uplift in website traffic, engagement and dwell time. The launch successfully repositioned KYC360 as a differentiated market leader and reshaped how compliance is perceived across its audience.
