Dell Technologies
PowerStore Prime: Primed and ready to launch at Dell Technologies World
Silver partnered with Dell Technologies to launch PowerStore Prime at Dell Technologies World; a major new platform advancing modern all-flash storage while delivering greater value for customers and partners through integrated incentive programmes.
The challenge
PowerStore Prime needed to stand out as the smart next step in modern storage; clearly communicating product innovation, programme benefits, and commercial value across both partner and through-partner audiences. Dell required a launch that built awareness, educated partners, equipped sales teams, and accelerated demand at scale.
The solution
Silver created a unifying campaign theme, “Primed and Ready”, brought to life through a comprehensive suite of digital and physical assets. The campaign educated partners, empowered Dell’s sales and marketing teams, and delivered a turnkey through-partner experience. In parallel, Silver refreshed Dell’s broader Continuously Modern storage portfolio campaign to align seamlessly with updated brand guidelines.
The impact
PowerStore Prime was widely recognised as Dell’s most significant storage announcement since the original PowerStore launch. The campaign generated thousands of high-impact impressions at Dell Technologies World in Las Vegas and was featured in Michael Dell’s opening keynote, cementing PowerStore Prime’s position as a flagship innovation.
Dell Technologies
PowerStore Prime: Primed and ready to launch at Dell Technologies World
Silver partnered with Dell Technologies to launch PowerStore Prime at Dell Technologies World; a major new platform advancing modern all-flash storage while delivering greater value for customers and partners through integrated incentive programmes.
The challenge
PowerStore Prime needed to stand out as the smart next step in modern storage; clearly communicating product innovation, programme benefits, and commercial value across both partner and through-partner audiences. Dell required a launch that built awareness, educated partners, equipped sales teams, and accelerated demand at scale.
The solution
Silver created a unifying campaign theme, “Primed and Ready”, brought to life through a comprehensive suite of digital and physical assets. The campaign educated partners, empowered Dell’s sales and marketing teams, and delivered a turnkey through-partner experience. In parallel, Silver refreshed Dell’s broader Continuously Modern storage portfolio campaign to align seamlessly with updated brand guidelines.
The impact
PowerStore Prime was widely recognised as Dell’s most significant storage announcement since the original PowerStore launch. The campaign generated thousands of high-impact impressions at Dell Technologies World in Las Vegas and was featured in Michael Dell’s opening keynote, cementing PowerStore Prime’s position as a flagship innovation.
