CrowdStrike
Accelerating partner momentum through smarter activation, stronger engagement and measurable cybersecurity returns
CrowdStrike protects the people, processes and technologies that power the modern enterprise, delivering a single-agent platform to stop breaches, ransomware and cyberattacks. With the launch of its new partner marketing hub, The Grid, CrowdStrike saw an opportunity to drive greater value for its partner ecosystem, but success depended on awareness, adoption and demonstrable ROI.
The challenge
Silver was engaged to maximise the impact of The Grid across CrowdStrike’s global partner community. The brief was to clearly communicate its value, increase partner engagement and usage, and help partners activate campaigns that delivered measurable ROI, while also driving adoption among new partners and reinforcing The Grid as a core element of CrowdStrike’s partner marketing strategy.
The solution
Silver created an ongoing to- and through-partner programme to showcase the full value of The Grid. This included a new concierge service to help partners generate leads more efficiently and improve ROI, supported by a series of quarterly, industry-focused campaigns. The programme was brought to life through a comprehensive suite of assets, including landing pages, programme guides, enablement materials and promotional videos, all designed to maximise reach, engagement and ease of activation.
The creative
Creatively, the campaign drew on high-energy racing metaphors, inspired by the speed, precision and competitive intensity of Formula 1. The visual language reinforced CrowdStrike’s active tone and brand palette, while clearly signalling the performance advantage partners could gain by using The Grid. Throughout, the creative focused on making the value proposition unmistakable: faster activation, stronger campaigns and better returns.
The impact
The result was a programme that generated strong buy-in across regions and partners, increased engagement with The Grid and positioned it as a high-value growth engine for CrowdStrike’s partner ecosystem.
“A big thank you to Silver for their partnership in making this program a reality. Their strategic thinking and creative output really set them apart, and it’s exciting to see the buy-in from regions and partners alike. I’m confident this will make a meaningful difference to our partners and the business.”
Rob Smith
Senior Manager, Global Partner Marketing Programs, CrowdStrike
CrowdStrike
Accelerating partner momentum through smarter activation, stronger engagement and measurable cybersecurity returns
CrowdStrike protects the people, processes and technologies that power the modern enterprise, delivering a single-agent platform to stop breaches, ransomware and cyberattacks. With the launch of its new partner marketing hub, The Grid, CrowdStrike saw an opportunity to drive greater value for its partner ecosystem, but success depended on awareness, adoption and demonstrable ROI.
“A big thank you to Silver for their partnership in making this program a reality. Their strategic thinking and creative output really set them apart, and it’s exciting to see the buy-in from regions and partners alike. I’m confident this will make a meaningful difference to our partners and the business.”
Rob Smith
Senior Manager, Global Partner Marketing Programs, CrowdStrike
The challenge
Silver was engaged to maximise the impact of The Grid across CrowdStrike’s global partner community. The brief was to clearly communicate its value, increase partner engagement and usage, and help partners activate campaigns that delivered measurable ROI, while also driving adoption among new partners and reinforcing The Grid as a core element of CrowdStrike’s partner marketing strategy.
The solution
Silver created an ongoing to- and through-partner programme to showcase the full value of The Grid. This included a new concierge service to help partners generate leads more efficiently and improve ROI, supported by a series of quarterly, industry-focused campaigns. The programme was brought to life through a comprehensive suite of assets, including landing pages, programme guides, enablement materials and promotional videos, all designed to maximise reach, engagement and ease of activation.
The creative
Creatively, the campaign drew on high-energy racing metaphors, inspired by the speed, precision and competitive intensity of Formula 1. The visual language reinforced CrowdStrike’s active tone and brand palette, while clearly signalling the performance advantage partners could gain by using The Grid. Throughout, the creative focused on making the value proposition unmistakable: faster activation, stronger campaigns and better returns.
The impact
The result was a programme that generated strong buy-in across regions and partners, increased engagement with The Grid and positioned it as a high-value growth engine for CrowdStrike’s partner ecosystem.
