Lumai
An ambitious goal: to be recognised as a world-leading optical computing company.
Name a new and launch their breakthrough technology promise of extraordinary speed and energy efficiency by using light to perform calculations in parallel; making it uniquely suited to next-generation AI workloads.
The challenge
The challenge was translating highly complex science into a compelling story that would attract customers, investors and future talent, while clearly differentiating the business from both academic roots and emerging competitors.
The solution
To maximise near-term impact, Silver worked closely with the team to define a scope that would transform perception and position the company for growth. This included a re-name, brand positioning, visual identity, explainer video and website, all designed to elevate the business from university spin-out to category-defining innovator. Following a collaborative naming process, Lumai was chosen, combining Lumen, the unit of visible light, with AI, the primary application of the technology. The name captured the essence of Lumai’s proposition: harnessing the natural power of light to drive AI at transformative scale and speed. A purpose-led brand narrative made the technology accessible without diluting ambition, while the visual identity drew inspiration from flowing light waves and auroras, conveying motion, precision and momentum. A bespoke website and explainer video became the centrepiece, clearly communicating the why, what and how of Lumai’s technology at the right level of technical depth.
The impact
The transformation from OxONN to Lumai marked a decisive shift; from academic spin-out to credible pioneer of optical computing. The new brand and digital presence positioned Lumai as bold, purposeful and investor-ready, earning strong recognition within the investment community and providing a platform to support ambitious growth.
“As pioneers in a technical field, we needed an agile marketing partner who could truly complement us. That’s exactly what we got with Silver. We now have a brand strategy and website that support our growth ambitions and help us stand out.”
Tim Weil
CEO, Lumai
Lumai
An ambitious goal: to be recognised as a world-leading optical computing company.
Name a new and launch their breakthrough technology promise of extraordinary speed and energy efficiency by using light to perform calculations in parallel; making it uniquely suited to next-generation AI workloads.
“As pioneers in a technical field, we needed an agile marketing partner who could truly complement us. That’s exactly what we got with Silver. We now have a brand strategy and website that support our growth ambitions and help us stand out.”
Tim Weil
CEO, Lumai
The challenge
The challenge was translating highly complex science into a compelling story that would attract customers, investors and future talent, while clearly differentiating the business from both academic roots and emerging competitors.
The solution
To maximise near-term impact, Silver worked closely with the team to define a scope that would transform perception and position the company for growth. This included a re-name, brand positioning, visual identity, explainer video and website, all designed to elevate the business from university spin-out to category-defining innovator. Following a collaborative naming process, Lumai was chosen, combining Lumen, the unit of visible light, with AI, the primary application of the technology. The name captured the essence of Lumai’s proposition: harnessing the natural power of light to drive AI at transformative scale and speed. A purpose-led brand narrative made the technology accessible without diluting ambition, while the visual identity drew inspiration from flowing light waves and auroras, conveying motion, precision and momentum. A bespoke website and explainer video became the centrepiece, clearly communicating the why, what and how of Lumai’s technology at the right level of technical depth.
The impact
The transformation from OxONN to Lumai marked a decisive shift; from academic spin-out to credible pioneer of optical computing. The new brand and digital presence positioned Lumai as bold, purposeful and investor-ready, earning strong recognition within the investment community and providing a platform to support ambitious growth.
